Adelaide, South Australia
Share scooter provider Beam has launched a new safety campaign in Australia and NZ, coinciding with the summer season, to educate the general public on the safest way to ride e-scooters.
The centrepiece of the campaign is a safety video on digital media and the app used by Beam riders.
The video focuses on six key safety messages: Wear your helmet, don’t use your phone while riding, don’t drink and ride, give way to pedestrians, don’t share an e-scooter – one rider per vehicle, and park responsibly after use.
Beam General Manager (ANZ) Tom Cooper says the campaign video is done in a fun and entertaining way, incorporating some of the great things about an Aussie summer but with a serious message.
“Safety for both riders and pedestrians is our biggest priority, and our industry-leading e-scooters have inbuilt sensors and speed controls, a helmet with every ride, and an in-app safety school to educate riders on how to ride safely,” Tom said.
“We know education is key to good rider behaviour and we take that commitment seriously.”
Beam typically experiences a 25% increase in rides on its platform during summer months, including more frequent use by existing riders and many new customers.
“As Aussies travel across the country to visit their friends and family, people are discovering and riding e-scooters for the first time,” Tom said.
“We take rider education really seriously and are spreading the message of riding safely far and wide so riders feel confident from their first ride – regardless of whether they’re riding with us or on a scooter they may have received at Christmas.”