See.Sense Brings Superior Insight to Make Cycling Safer

Person riding bicycle on the road at night

~ Sponsored Content ~ Cycling technology and data company See.Sense is on a mission to make cycling and micromobility better – by making it safer and collectively smarter. Launched a decade ago with innovative bike lights to keeps cyclists seen, its bike lights are now used by more than 120,000 cyclists world-wide and See.Sense is…

Handing Over the Editorial Reins

Two people riding in an LEV

This is my last issue as editor of the Micromobility Report and its sister publication, The Latz Report bicycle trade magazine. I would like to thank everyone I’ve met and that has helped us put these magazines together during my two and a half years in the role. The micromobility and bicycle sectors are full…

Continued Growth a Safe Bet for Scooter Hut

E-scooter product display

~ Sponsored Content ~ Scooter Hut is looking to add another couple of stores to its national retail chain by the end of this year – convinced that the market is set to enjoy sustained healthy growth. Headed by recently appointed CEO Josh O’Neill, the company has been busy in recent weeks examining possible locations…

A Welcoming Hello for the Future of Australian Micromobility

People riding ebikes on city cycleway

~ Sponsored Content ~ Australia is on the cusp of a transportation renaissance and e-bike share service HelloRide is a proven player in building that momentum. The global organisation brought its brand of share services to Sydney last year and, since then, a diverse mix of users, including students, tourists and local residents has covered…

Yearbook Listing Invitation for Australia’s Micromobility Players

Micromobility Report YeearBook

Wollongong, NSW The first comprehensive, nation-wide listing of organisations in all sectors of Australia’s micromobility industry is scheduled to be launched later this year, with relevant organisations being contacted to confirm their details. The inaugural Micromobility Report Yearbook, incorporating manufacturers and distributors of e-bikes, e-scooters and other electric personal transportation vehicles, will be a valuable…

Green Focused Taipei Cycle to Push for Global Sustainability MOU

Group of professionals standing in front of Taipei Cycle sign

Taichung, Taiwan Taiwan bicycle industry leaders have signalled their intention to use next year’s Taipei Cycle to achieve a global memorandum of understanding (MOU) for greater sustainability in the industry. US and European industry representatives focused on sustainable practices in their own markets would be invited to attended Taipei Cycle 2024 to take a global…

Bike and Scooter Share Schemes are Still Growing

Person with a bicycle

Latest data from North America and Europe all suggests that bike and scooter share schemes are still growing, with no end in sight. The North American Bikeshare & Scootershare Association (NABSA) is a nonprofit created to provide resources, education, and advocacy for the shared micromobility industry. The organisation has 78 members in six countries and…

Australian Women Quicker to Embrace E-Scooters

Two women riding escooters

E-Scooters in Australia are progressively overcoming a gender divide, moving from ‘boys toys’ to a mainstream transport option, according to a recent study. The study by e-scooter share service provider Neuron Mobility found 59% of its customers are male, compared to 40% female (one percent preferred not to specify), according to survey data from more…

Adding More Spark to Aussie Scooter Industry

E-scooters on display in store

~ Sponsored Content ~ Melbourne academic and entrepreneur Aldo Vera gained rare insight to the state and needs of Australia’s e-scooter industry when he completed a business PhD in the electric vehicle sector several years ago. His findings – and his experience as a recycling business owner in his native Chile – inspired Aldo and…

E-Bike Retailer Rebrand as Leon Cycles Owner Faces Fraud Charges

Bikes on display at an expo

Adelaide, SA Three Leon Cycles stores in Australia will soon revert back to their original branding, Hi5 E-Bikes. Their owner, Jamal Raad, said he is just waiting for the signage to arrive to convert his stores in Adelaide, Sydney and Melbourne. The switch follows the arrest of the China-based owner of Leon Cycles, Lijun Ding,…