Dealer Back-up Drives VelectriX Growth

Person riding bike on a bush track

~ Sponsored Content ~ Necessity isn’t just the mother of invention. It can also be the foundation of some very astute business decisions. Sunshine Coast bike store owner Daniel Whiting launched his own e-bike brand, VelectriX, in 2013 when he couldn’t find the right stock to fill an important niche in his stores. “We started…

Angle Grinder-Resistant Bike Lock Arrives in Australia

Hiplok attack testing with grinder

Brisbane, Queensland What is claimed to be the world’s first truly portable bike lock resist to an angle-grinder attack, the Hiplok D1000, is now available in Australian and distributed by Advance Traders. The D1000 uses “advanced material technology never before used in bicycle or motorcycleLocks”, according to a statement by Hiplok. “This includes the use…

Sustainable BMC Apparel Brand Adicta Lab Arrives in Australia

Rider wearing Adicta Lab

Brisbane, Queensland Australian riders will soon have greater access to a Swiss range of performance cycling apparel with a high focus – and plenty of innovation – towards sustainability, with Brisbane-based distributor Advance Traders confirming it is introducing the Adicta Lab brand, part of the BMC Group, to the local market. Like the parent company,…