Amazon Creates New Micromobility Management Role

Seattle, US

Amazon, the world’s largest e-commerce company, is stepping up its use of e-mobility, including the appointment of its first micromobility fleet program manager.

The Seattle-based organisation, on track to become the US’s largest delivery service, this month advertised the fleet manager’s position.

According to the job advertisement, the role would be responsible for unlocking “a zero-carbon future by launching, evolving, and scaling last-mile micromobility delivery”.

Initially focusing on e-cargo bikes, this role will also identify and recommend “next-gen” solutions for micromobility and last-mile delivery of groceries and other goods.

Late last year, Amazon’s CEO Worldwide Consumer, Dave Clark, predicted the company would rise to become the US’s largest delivery service during 2022.

At the same time, it is aiming to be carbon neutral by 2040, including transforming its transportation network through technological innovations, efficiency enhancements, and alternative solutions to deliver packages more sustainably.

Amazon ordered 100,000 custom electric delivery vehicles from Rivian in 2019 and started deploying them in Los Angeles in February 2021. It rolled them out in another 15 additional US cities during 2021 and plans to deploy all 100,000 vehicles by 2030.

The company is taking similar steps in Europe and India.

It is adding 10,000 electric vehicles to its fleet in India by 2025, including two-wheeler, three-wheeler, and four-wheeler vehicles designed and manufactured by local manufacturers.

“Hundreds of these vehicles are now on the road, operated by Amazon India’s network of Delivery Service Partners in more than 20 cities across the country,” Amazon says.

“As we expand our electric delivery fleet worldwide, we are building the infrastructure to support our vehicles and drivers. We are retrofitting existing facilities with charging technology and adding thousands of charging stations across hundreds of facilities for our partners to use in North America and Europe.”

Amazon ordered 1,800 electric vans from Mercedes-Benz in 2020 to expand its electric fleet in Europe.

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