Here’s Some Highlights You Can See at the Micromobility Conference & Expo

Sydney, NSW

With just one week until the inaugural Micromobility Conference & Expo, here’s a recap of recent news about just some of the attractions to see and experience:

Long-standing industry commentator and visionary in e-mobility, Oliver Bruce, will reveal why micromobility is fast approaching its “iPhone moment” as a major transportation force.

The NZ native with a global presence in the industry says micromobility’s disruption to the automotive industry is already comparable to the impact early smartphones had on the mobile phone industry.

However, it’s only a matter of time before e-bikes, e-scooters and other forms of e-mobility achieve the technological and functional advances to make them a dominant mode of transport.

Megan Sharkey headshot
City transformation and transition specialist Megan Sharkey.

Transforming cities towards sustainable transport can be accelerated considerably if advocates employ a number of proven and easily replicated tools and actions, according to a city transitions expert behind an active transport success story in London.

City transformation and transition specialist Megan Sharkey was on the board of the London Cycling Campaign and will explain the tools and templates used by the Better Streets campaign, Low Traffic Neighbourhood campaigns and other active transport activists, when she delivers two presentations at Australia’s inaugural Micromobility Conference & Expo.

Specialized e-bike
Specialized exhibit will affirm the brand as a strong player in the urban market. Photo credit: Specialized

Specialized’s large-scale expansion into the urban bike market will be on full display, with confirmation its exhibit will focus on its commuter bikes and e-bike models.

Specialized Product & Brand Marketing Manager Tim Webster said the company saw the Micromobility Conference as a great opportunity to talk to riders and industry representatives who might not have viewed Specialized as an important player in the urban market.

It will highlight how the design, technology and philosophies that have made Specialized a leader in road and mountain bikes are being transferred into its Active range, including a growing range of e-bikes.

Industry and community expectations for e-scooter safety is taking the industry beyond GPS technology and onto more advanced systems to control how the vehicles are used, according to a head of Asia Pacific’s largest shared micromobility provider.

Tom Cooper with e-scooter
Beam Mobility’s Australia and New Zealand General Manager, Tom Cooper. Photo credit: Beam Mobility.

The Australia and New Zealand General Manager of Beam, Tom Cooper, says the escalating transition from car dependency towards e-mobility is demanding higher technological capabilities, particularly as e-scooter density increases in cities.

Leading share scooter operators Beam Mobility, Lime and Neuron Mobility will have their latest generation e-scooters at the expo.

Fiona Campbell riding bike with dogs
City of Sydney’s Manager of Cycling Strategy, Fiona Campbell.

Cycling infrastructure is becoming an economic imperative for businesses and districts, according to long-serving cycling advocate and the City of Sydney’s Manager of Cycling Strategy, Fiona Campbell.

Good public cycling infrastructure is vital to attracting businesses to an area, and many businesses are recognising the economic benefits of providing their own end-of-trip facilities.

Fiona will outline her successes and challenges during her 12 years at the inner Sydney council.

Person riding e-bike in city
Distributor TMO Sports will show how customers demands in the growing urban bike sector is accelerate sustainable products and production practices in brands such as Deuter and Continental. Photo credit: Continental

A growing alliance between urban cycle commuting and sustainability will be on display when TMO Sports showcases its Continental tyre and Deuter bag ranges.

The Sydney-based distributor will promote both brands’ growing selections of urban and commuting products, invariably with an emphasis on sustainable production.

TMO director Manfred Otto said the company’s exhibit would also show how customer expectations in the emerging commuter segment are accelerating the cycling industry’s uptake of sustainability principles, materials and manufacturing processes.

Benzina Zero launch night
Benzina Zero’s official launch of its first electric mopeds. Photo credit: Benzina Zero.

A new Australia producer of electric mopeds, Benzina Zero, officially launched its first models in September and is already making waves in one of the world’s most discerning moped markets.

Benzina Zero will reveal why its mopeds – particularly its very distinctive Duo model – are attracting a passionate response in Italy, arguably the home of premium mopeds.
Benzina Zero will have its Duo, Sport and City mopeds on display.

Family riding two-wheeled cargo bike
Conference gold sponsor Lug+Carrie will be a keen exhibitor at the expo, despite being in the middle of a period of rapid growth. Photo credit: Lug+Carrie

Melbourne-based e-bike subscription service Lug+Carrie is preparing for an expansion into the US, after enjoying great success in introducing Australian families to e-cargo bikes.
It expanded into Sydney earlier this year, to Brisbane in recent weeks and declared it will branch out into the ACT before the end of 2022.
Lug+Carrie will soon announce a partnership to grow its operations into the US, and will join the conference and expo and a gold sponsor and exhibitor.

See the new safe cycle route algorithm and mobile app, developed in Victoria, that enables riders to find the safest, easiest or most direct way to get to their destinations.

RidePlan mobile app
The Intelematics safe cycle route algorithm and mobile app developed in Victoria. Photo credit: Intelematics

Intelematics, a technology and mobility solutions enterprise owned by the Royal Automobile Club of Victoria (RACV), developed the algorithm and ridePlan app in collaboration with the RACV, government transport authorities and mobility member organisations.

The app enables riders to avoid busy roads and locate bike-specific infrastructure to enhance the experience of cycling for pleasure, fitness or commuting.

Group of people wearing BZ Optics eyewear
BZ Optics will demonstrate how its breakthrough bifocal eyewear is perfectly placed to capitalise on a few growing market segments. Photo credit: BZ Optics.

Small Gold Coast company BZ Optics developed the world’s first bifocal sunglasses with high-impact UV activated photochromic lenses which transition from clear (Category 0), in low or no light, to grey (Cat. 2) in full sun.

The growing popularity of mountain bikes, particularly eMTBs, the rising prevalence of e-bikes in general, and increased use of digital displays are all boosting the market for BZ Optics, which has built on its ground-breaking bifocals by swiftly developing a range of cycling eyewear for cyclists who typically needs glasses because of long or short-sightedness.

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