IAA Mobility has firmed its challenge as the premier micromobility trade show in Germany – and, potentially, the globe – by announcing two significant partnerships for its second instalment this September.
The biennial Munich-based show, part of the long-standing IAA Summit automobile show, late last month announced it will again host the World Cycling Forum, which is also held biennially and is conducted by the World Federation Sporting Goods Association.
The focus of this year’s forum will include the effects of the circular economy on the bike industry and preparing for digital innovation in mobility.
The two events joined forces in 2021, when IAA first branched out to embrace e-mobility with a goal to be the world leader in bringing together “the entire spectrum of climate-friendly mobility”.
The announcement of their continued partnership comes a few weeks after IAA declared it will also host the fourth annual International Cargo Bike of the Year Awards.