Neuron Sets Sights on Road Safety Week Messages

Melbourne, Victoria

Share scooter operator Neuron Mobility is teaming with Blind Citizens Australia and the Australian Road Safety Foundation for a safer riding campaign as part of this year’s Road Safety Week on 16th – 22nd May.

The partnership is producing a range of rider education materials and parking guidelines to help raise awareness of the importance of safe and responsible riding.

The campaign includes a series of light-hearted videos, with serious messages, encouraging viewers to be mindful of their surroundings and be considerate of pedestrians, especially the blind or vision impaired with guide dogs, wheelchair users and the elderly.

Viewers can take part in social media competitions, with a chance to win free share scooter rides.

From this weekend, ScootSafe events will be held in 12 cities throughout Australia, offering guidance on safe riding and responsible parking. People who visit Neuron’s Safety Ambassadors and participate in a short safety briefing can earn credits towards future rides.

Neuron has also doubled the number of app rewards for riders who end their trips in one of the Preferred Parking Zones highlighted in the Neuron app.

Neuron’s Head of Australia and NZ, Richard Hannah, said: “For this week in particular, we will have a particular focus on educating riders about shared paths and parking.

“We want to remind people to give way to pedestrians and mobility devices at all times, to slow down and use a bell when passing pedestrians, and always park responsibly without obstructing access areas.

“Neuron has worked in consultation with safety and disability groups such ARSF and BCA since launching in Australia to understand the concerns and impacts e-scooters can have on these communities. We are committed to continuing to develop solutions to solve these challenges as micromobility grows in popularity.”

Blind Citizens Australia CEO Sally Aurisch said while e-scooters provide great benefits, they present many challenges for pedestrians who are blind or vision impaired.

“Practising safe and responsible parking is one easy step riders can take to help keep our footpaths clear and reduce the risk of someone tripping over a poorly parked e-scooter,” she said.

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