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From Big Auto to Big Electric


Washington DC / USA

It was bound to happen sooner or later. On 17th November 2020, 28 USA corporations founded ZETA, the Zero Emission Transportation Association.

Their initial 28 members include electric vehicle manufacturers Tesla, Rivian, Lucid, Lordstown and Proterra.

They also include engineering companies, mining industry groups (for copper and lithium) battery companies, electricity utilities, Uber and others. Their five key issues, as stated on their new website Zeta2030.org are all about getting more electric vehicles on the road. There was no mention of micromobility to be seen.


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