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The Best Tool for the Job


London, UK

#BikeIsBest is a UK bike industry funded media campaign promoting cycling. It’s a collaboration between industry, advocacy organisations and local authorities. Out of Home (billboard) company Clear Channel has also donated about £250,000 (A$455,000) worth of space on electronic billboards in prime city locations.

Check out this well produced 40 second video that shows in an ironically humorous way how cycling is often the best tool for the job.

This earlier video in the same series Let’s Not Go Back to the Old Normal has had well over 2 ¾ million views.


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