In August 2021, Unagi Scooters released an advertisement, featuring the Godfather of Punk, Iggy Pop, as the new face of the brand.
The commercial depicts the iconic artist inspecting the latest model and opens with Iggy stating “Unagi… I’d steal one… if I could”. Words such as ‘tough’, ‘timeless’ and ‘road ready’ flash up on the screen, both relating to the rocker and the scooter itself.
“Like Iggy, Unagi values personal freedom and individuality,” said David Hyman, founder and CEO of the scooter company founded in 2018. “That’s why we built the ideal personal liberation device with our Model 1 e-scooter. As a challenger brand, Iggy represents the spirit of Unagi and we’re happy to debut this campaign as part of an ongoing collaboration.”
You can check out the full advertisement here: