Is Driving the New Smoking?

SEAT France has already taken steps to adapt its communications in line with the new requirements. The company says it started moving towards active mobility several years ago, recognising the need for more environmentally friendly mobility alternatives and producing its own e-scooters.

Paris, France A new French law requiring car advertisements to include messages encouraging people to use other modes of transport has sparked speculation about whether Australia might be ready for a similar move. The French legislation, passed in December, will require all advertising by car manufacturers to include one of three messages: “Consider carpooling”, “For…

Cycling’s $6.3 Billion Injection to Australian Economy

We Ride Australia Cycling Economy Report 2021

Canberra, ACT Australia’s cycling industry directly contributed $3.4 billion to the nation’s Gross Domestic Product (GDP) in 2020 and had a total direct industry output of $6.3 billion for the year, according to an Australian-first report spearheaded by the We Ride Australia cycling advocacy group and released last month. The We Ride Australian Cycling Economy…

Please Help me Celebrate 60 or Bust!

Help me support two great charities in the 60 or Bust! Charity Ride.

Wollongong, NSW We’ve all heard about mid-life crises. Perhaps I was too busy to have one at the time, so I’ve deferred mine until I turn 60. Although I know and admire many of you who are part of our community who read this website, I certainly don’t know everyone and don’t expect you to…

Report Launch a New High for Australian Cycling

We Ride Australia press conference for the launch of the Australian Cycling Economy Report 2021

Canberra, ACT Last month’s official launch of the We Ride Australian Cycling Economy Report was an unprecedented high point for the Australian cycling industry and bike advocacy in this country, according to the Director – National Advocacy for We Ride, Stephen Hodge. His comments were echoed by the General Manager of Bicycle Industries Australia, Peter…

Cycling’s Friends Speak Up in Federal Parliament

Parliamentary Friends of Cycling

On Tuesday 16th February the second ever Parliamentary Friends of Cycling event was held within Australia’s parliament house in Canberra.

There are over 100 Parliamentary Friendship Groups (PFG’s) covering a huge range of interests mainly across environmental, health and social issues. Although these groups do not hold any formal legislative power, they provide an important opportunity for each represented cause to gain access to parliamentarians and for those parliamentarians to go on the public record with supportive comments.

Where Does Your City Rank in Cycling Friendliness?

In an Australian first, cycling advocacy group We Ride Australia has applied a new tool to score every Australian capital on the ability to travel by bicycle between key local destinations. The Bicycle Transport Analysis (BTA) project was developed by We Ride’s partners in the USA and uses open source, publicly available data. More than…

Media Personality Osher Gunsberg Joins New Look We Ride Australia Board

New We Ride Australia director Osher Gunsberg.

“We could not be happier that someone with Osher’s profile has committed to help us realise the vision of the Foundation to make Australia a better place to ride a bike.” Neelesh Mehta – Chair of We Ride Osher Gunsberg is well known as the host of national TV series including Australian Idol, The Bachelor…

Bicycles Ride Into Federal Parliament

On 8th October, Australia’s peak cycling advocacy group, We Ride Australia, announced the establishment of Parliamentary Friends of Cycling – the culmination of more than a decade of federal advocacy by We Ride. The Friendship group marks a coming of age for bicycle riding in federal Parliamentary circles. An initiative of We Ride Australia’s Stephen…

All Interested Parties Urged to Share New Cycling Campaign Ads

Australia’s peak cycling advocacy group, We Ride Australia has just launched a new animated cartoon campaign to urge local councils to improve cycling infrastructure so more people can walk and ride during and post coronavirus. You can see the new campaign series here: Full version: https://vimeo.com/440520054 30 second version: https://vimeo.com/440517683 15 second version: https://vimeo.com/440519872 Bicycle…