Parting Thoughts from One of the World’s Key Cycling Advocates

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Brussels, Belgium At the end of 2024, Kevin Mayne is retiring as CEO of Cycling Industries Europe (CIE). We took the opportunity to talk with Kevin about his decades long career in cycling advocacy in the December edition of our Micromobility Report Podcast that you can see here. Kevin is an Englishman who took a…

Episode 7: Kevin Mayne

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Season 1 Episode 7 For more than a quarter of a century, Kevin has been one of the world’s most senior and successful leaders of cycling advocacy organisations. At the time we spoke to Kevin he was just about to retire after building Cycling Industries Europe (CIE) from small foundations into a large, successful, industry-funded…

Advocacy Briefs: CEO Personnel Changes in Four Key Advocacy Organisations

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Three Australian and one International advocacy organisation have all recently announced changes at the CEO level. Bicycle SA CEO of Bicycle South Australia, Brett Gillett is stepping down from the role due to health reasons. Brett has run the peak cycling advocacy group for South Australia for two years after taking over from long-time previous…

Europe Leaders Turning to Bike Industry for Solutions

Kevin Mayne addresses the 2022 Eurobike industry leaders workshop

Frankfurt, Germany The European bike industry is enjoying unprecedented prominence and relevance among the continent’s top decision makers as, for the first time, the bike sector is being viewed as a central solution to environmental, energy supply and social crisis ,according to Cycling Industries Europe CEO Kevin Mayne. Speaking at a Eurobike 2022 industry leaders…