Europe Leaders Turning to Bike Industry for Solutions

Kevin Mayne addresses the 2022 Eurobike industry leaders workshop

Frankfurt, Germany The European bike industry is enjoying unprecedented prominence and relevance among the continent’s top decision makers as, for the first time, the bike sector is being viewed as a central solution to environmental, energy supply and social crisis ,according to Cycling Industries Europe CEO Kevin Mayne. Speaking at a Eurobike 2022 industry leaders…

Bosch Takes the Brakes Off

Claus Fleischer

Frankfurt, Germany Despite there being plenty of available function rooms at Messe Frankfurt, Bosch chose to hire a more character-filled hall on the other side of the city for its 2023 season launch. Ironically, the bus sent to collect members of the media from Messe Frankfurt (as the showgrounds that now host Eurobike are called)…

Could This Be a Breakthrough in Chain Durability?

Steven Senior and Sara Askari

Frankfurt, Germany In a relatively small booth at Eurobike 2022 was a company claiming to have invented a new bicycle chain design that will triple the wear life compared to conventional chains. That’s certainly a big statement for a product that’s only experienced incremental improvements over the past century. So what is the basis of…

Ready to Tread Into Australian Market

Alexander Gjendem Gjøerven

Frankfurt, Germany A unique zip-on adaptable tyre tread solution is set to become more prominent in Australia, with Norwegian company reTyre signing up a distributor to explore market opportunities in this country. reTyre was attracting plenty of attention when it displayed its latest generation of modular zip-on treads at Eurobike 2022 last month. The modular…

Schrader Unveils Tyre Pressure Monitor for Bikes

AIRsistant

Frankfurt, Germany Schrader, the German company responsible for the pneumatic tyre valves on virtually every car in the world and many of its bicycles, has turned its attention to developing tyre pressure monitors for e-mobility. The Munich-based firm used Eurobike 2022 to unveil its AIRsistant system, although it is already working with a number of…

‘SUVs’ Bringing New e-Bike Audience

‘e-SUV’ bikes

Frankfurt, Germany e-Bike ‘SUVs’ are emerging as the most important e-bike sectors to attract newcomers to cycling, according to industry leaders at a Eurobike workshop. Authorities speaking at the e-Bike: A Game Changer workshop said these ‘sports utility’ e-bikes, combining the sportiness and youth appeal of e-MTBs with practical features more typically seen on urban…

First Commuting Journey for Rejuvenated Mavic

Mavic

Frankfurt, Germany Mavic has launched its sporty take on urban commuting, with its Speedcity wheels and helmets. Eurobike 2022 provided the first glimpse of the Speedcity range outside of France. Mavic’s International Product Line Manager, Maxime Brunand, said Speedcity is Mavic’s first foray into the commuting sector and combined a rare level of performance with…

Collaboration to Give Sustainability a Sporting Chance

Workshop panel members

Frankfurt, Germany An impromptu encounter at a Eurobike 2022 workshop has sown the seeds for greater cooperation between the bike industry and the broader sporting goods industry to boost sustainability. A workshop by the Confederation of the European Bicycle Industry (CONEBI) and Cycling Industries Europe, entitled Setting the Scene for a Sustainable Cycling Industry, outlined…

Shimano Adopts Blubrake ABS

Blubrake Bike

Frankfurt, Germany Anti-lock brake technology developed by Italy’s Blubrake is set to become widely available in Australia, with confirmation the fledgling company is partnering with Shimano. A smaller and lighter second generation of the Blubreak ABS system attracted the attention of Shimano, which announced the partnership at Eurobike 2022. Blubrake systems are already being used…

Sinking in the Boot for High Brow Commuting

Quoc Pham holding boot

Frankfurt, Germany Cycling shoes have hit a new high for fashion, with shoes specialist QUOC releasing the first elastic-sided boot with SPD compatibility. The UK-based business, with an office in Brisbane, released its Chelsea Boot just three weeks before displaying them at Eurobike. Founder Quoc Pham, who previously worked in the fashion industry, said the…