How Many Electric Scooters Are Being Sold in Australia?

By Phil Latz | 27th September 2020 |

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JB Hi-Fi’s display of electric scooters appears to be targeting a younger demographic. ‘GVNG’ on the sign behind the scooters is texting slang for ‘gang’.

Many bike shops refuse to sell electric scooters and not without valid reasons. In most Australian states they’re still illegal to ride, apart from on private land.

But despite this, major retailers such as Harvey Norman and JB Hi-Fi (pictured) seem to have no such qualms.

JB’s top of the range offering, claimed 64 km range and four power modes.

The day we visited this store in NSW a shop employee said that interest in the their scooters were strong and that they were selling ‘at least a couple every week’. JB Hi-Fi has just over 300 stores across Australia and New Zealand, Harvey Norman approximately 180. In addition, both have large online stores.

The display unit integrates into the handlebar stem. Also on the bars there’s a cable actuated front brake, bell, phone holder, spring loaded throttle and just below, an integrated headlight.

Even at two sales per store per week, that might equate to 50,000 scooters per year across the two companies. If the average sale price was $800 that would equal $40 million in retail sales value.

Most electric scooters fold down so that they can be easily carried onto a train or into an office.
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