Zipidi is Finalist in UK’s Electrical Safety First Innovation Awards
Australian e-mobility advisory company Zipidi has been named as one of four global finalists in the Electrical Safety First Innovation Awards in the United Kingdom.
This nomination specifically relates to Zipidi’s Buy Safe program, which significantly mitigates the risks associated with lithium-ion batteries and e-mobility devices, such as e-bikes and e-scooters.
Buy Safe, Zipidi’s innovative trust mark and digital passport system, ensures that e-mobility devices and batteries adhere to the most stringent safety standards and possess verified certifications. At the heart of Buy Safe is the CREDZ smart connected label, a fraud-proof technology that provides each product with a unique digital passport linked to its serial number. These labels, easily scannable with any mobile phone, offer access to vital, location-specific information on compliance, riding regulations, safe charging practices, and city mandates, thereby bolstering consumer confidence and safety in the e-mobility sector.
Supporting this initiative is Buy Safe’s robust communication platform, featuring the “Look. Scan. Check.” campaign. This campaign draws inspiration from Australia’s successful “Slip. Slop. Slap.” sun safety initiative, employing a repetitive advertising strategy designed to influence consumer habits and inform choices effectively.
Electrical Safety First is a UK-based campaigning charity dedicated to reducing the number of deaths and injuries caused by electrical incidents in homes. The charity collaborates closely with the government, industry stakeholders, manufacturers, retailers, and consumer safety organizations to enhance safety regulations and standards. Through media and digital campaigns, Electrical Safety First provides consumers with crucial advice and guidance to ensure their safety.
Including name changes, the organisation dates back to 1923
The Safety Innovation Award, established by Electrical Safety First, celebrates outstanding product safety initiatives within the industry that offer significant protection to consumers from electrical hazards.
For more information about Zipidi and the Buy Safe program:
www.zipidi.fun, www.buysafe.id, www.credzid.com
Electrical Safety First’s Innovation award finalist’s announcement:
https://www.electricalsafetyfirst.org.uk/award