Posts Tagged ‘Ford’
Ford Urges Workers to Choose Bikes for Short Trips
Cologne, Germany Ford of Europe is encouraging its employees to leave their cars at home and to commute by bike. Its new Park the Car initiative is asking workers to cycle, rather than drive, for journeys less than 5km, to promote healthier lifestyles and cut pollution. “It is probably the last thing many people would…
Ford Trialling Unique Directional Driver Alerts
Aachen, Germany Ford Motor Company is developing onboard speakers and specific sounds to alert drivers to other road users around their vehicle, including cyclists and pedestrians. Ford of Europe is trialling “smart driver alert technology” that uses in-car audio to clearly identify the type of road user and their location. The trial includes intuitive sounds…
New Technology Prevents Car ‘Dooring’
Here is a major ongoing issue that has a direct effect on how many people ride and in turn how many bicycles are sold and serviced in Australia. One of the biggest safety deterrents facing cyclists riding on roads where cars are parked is the risk of getting ‘doored’ when the driver or passenger suddenly…